Roasted sweet potatoes in Kou-cho, Suzuka, Mie

Irresistiblysweet.

Natural nectar. Beni Haruka sweet potatoes from Ibaraki, slow-roasted with no added sugar or additives. Sticky, honey-like sweetness that will surprise you — enjoy one fresh and warm.

Location & hours See the menu

10:00–18:00 (closes when sold out) / Irregular days off

A roasted sweet potato split in half, with a vivid golden inside

Fresh and hot right now!

Roasted sweet potato · 300 yen (tax incl.)
Chilled ones too
Dried sweet potato too
Honey Sweet Potato Shake · 600 yen
Natural nectar
No added sugar or additives
Closes when sold out

Roasted sweet potato · 300 yen (tax incl.)
Chilled ones too
Dried sweet potato too
Honey Sweet Potato Shake · 600 yen
Natural nectar
No added sugar or additives
Closes when sold out

STORY

Why I became a
roasted sweet potato shop.

After years of experience in the restaurant industry, I opened Imonosuke, a roasted sweet potato specialty shop — now in its first year.

It started with the taste of a single roasted sweet potato I happened to try.
“I want to share this feeling with the local community.” “I want roasted sweet potatoes to build warm connections here.” — It was that strong feeling that led me to open this shop.

Like washoku, sushi, or matcha — I want Japan's roasted sweet potato to become a food culture the world takes pride in.
From our hometown to the world, we'll keep bringing great taste and smiles along the way.

Owner: Keigo Terada

WELCOME

A sweet break on your way
to or from Suzuka Circuit.

Imonosuke is a roasted sweet potato shop near Suzuka Circuit. Whether you are here for the F1 Japanese Grand Prix, the Suzuka 8 Hours, or sightseeing around the circuit, enjoy a freshly roasted sweet potato.

F1 Japanese Grand Prix
Suzuka 8 Hours

What is yakiimo?

Yakiimo, or roasted sweet potato, is a snack Japan has loved for generations. Slow roasting brings out a natural, honey-like sweetness. Imonosuke uses no added sugar and no additives.

Shop info

513-0836, 5730-1 Kou-cho, Suzuka, Mie, Japan
10:00–18:00 (closes when sold out)
Irregular days off
Cash & PayPay accepted
Parking available (free for customers)

Open in Google Maps

Just point to order

No Japanese needed. Show this screen to the staff to order.

Roasted sweet potato300 yen

焼きいもを一本ください。

Yakiimo o ippon kudasai.
Chilled roasted sweet potato

冷やし焼きいもをください。

Hiyashi yakiimo o kudasai.
Dried sweet potato (hoshiimo)

干しいもをください。

Hoshiimo o kudasai.
Honey Sweet Potato Shake600 yen

蜜芋シェイクをください。

Mitsuimo sheiku o kudasai.
Takeout

持ち帰りでお願いします。

Mochikaeri de onegaishimasu.

A split roasted sweet potato on a wooden stand, with a moist golden cross-section

CONCEPT

Natural nectar.
The sweetness of the potato,
slowly drawn out.

We obsess over the roast to draw out every bit of the ingredient's potential. That is Imonosuke's “Natural Nectar.” Carefully selected Beni Haruka from Ibaraki are roasted one by one, with no sugar or additives, for a sweetness like a premium dessert.

01

Beni Haruka from Ibaraki

To deliver exceptional sweetness and flavor, we use only high-quality Beni Haruka grown in Ibaraki.
02

Slow-roasted

Roasting at a low temperature for a long time turns the starch into sweetness and brings out the most fragrant aroma and deep richness.
03

Slowly aged

Letting the potatoes age slowly brings their natural sweetness to its peak. Enjoy the luxurious flavor of the ingredient itself.

For those who cherish small joys.
Imonosuke makes your everyday a little sweeter and more comfortable.

A roasted sweet potato wrapped in paper; the inside is a glossy golden color

Roasted sweet potato

Our classic: Ibaraki-grown Beni Haruka, slowly roasted.

300 yenper piece, tax incl.
Chilled roasted sweet potato

Roasted sweet potato served chilled, sweet like a dessert.

Chilled ones too!
Dried sweet potato (hoshiimo)

Roasted first, then dried: soft, moist, and semi-dried.

Available

Honey sweet potato shake: a smooth shake in a cup with the Imonosuke stamp sticker

PREMIUM

PREMIUM HONEY SWEET POTATO SHAKE

Honey Sweet Potato Shake

600 yen

Unadjusted Ouchiyama milk, milked locally in Hirano-cho, blended with roasted sweet potato whose sweetness has been drawn out slowly. Rich flavor and true ingredient taste for a luxurious moment.

MILKUnadjusted Ouchiyama milk, milked locally in Hirano-cho
IMORoasted sweet potato with its sweetness drawn out slowly
TAKE OUTTakeout available

COMING SOONMore flavors are on the way

Chocolate Sweet Potato Shake
Matcha Sweet Potato Shake
…and more

SCHEDULE

Pop-up Schedule

We pop up at markets and events around the area. We look forward to seeing you at an event near you.

October

10/24Sat
正龍祭
諏訪モバイルマーケット
10/31Sat
ラビットマルシェ
鈴鹿市箕田

November

11/7Sat
いいよん！フェスティバル
近鉄百貨店1階ふれあいモール
11/8Sun
芦田塾めっちゃ遊ぶ大運動会
四日市ドーム
11/14Sat
やまもとマルシェ
四日市市三ツ谷町
11/22Sun
風と島人マルシェ
四日市市新正街中BBQ場

December

12/5Sat
Pop-up planned (details to be confirmed)
Venue to be announced
12/13Sun
FuNマルシェ
JAPAN RENサービス株式会社敷地内
12/20Sun
みらい市場
諏訪モバイルマーケット

January 2027

1/8–1/10
Hisaya-odori, Nagoya
Three-day pop-up planned

* Event and venue names are shown in Japanese.

Dates and venues may change. The latest updates are posted on Instagram.

See latest updates on Instagram

VOICE

What people say
after one bite.

4.7 Google Maps reviews: 20

I've never had such a delicious roasted sweet potato! It's just so sticky and sweet.

From a Google Maps review (translated)
Piping-hot roasted sweet potatoes are delicious, but they're just as good after cooling down a little.

From a Google Maps review (translated)
The roasted sweet potatoes are delicious, of course, and the stylish packaging makes them a perfect souvenir.

From a Google Maps review (translated)

* A selection of reviews posted on Google Maps, translated from Japanese. You can read all reviews on Google Maps.

Tried it? Leave a review.

Your words help the next person discover Imonosuke. Short is fine, and even just stars make us happy. Photos help too.

Enjoy your sweet potato
Tap the button below to open Google Maps
Add stars and a short comment

Write a review on Google Maps See all reviews

HOW TO BUY

In store, on the go,
or at home.

STORE

Buy in store

Fresh from the oven, on the spot. Sold at our shop in Kou-cho, Suzuka, Mie.

10:00–18:00
Closes when sold out
Irregular days off

See the location

MOBILE

Buy at pop-ups

We also sell from a mobile stand. Locations and dates are announced on Instagram.

Check on Instagram

ONLINE

Enjoy at home

Flash-frozen right after roasting and vacuum-packed for delivery. Each one is handmade after your order comes in.

Roasted sweet potato, 10 pieces: 4,400 yen
Free shipping on orders of 10,000 yen or more
A delivery date and time must be specified
Overseas shipping: goods only (roasted sweet potatoes ship within Japan only)

Go to the online shop

For bulk orders, please contact us at least 2 hours ahead to be safe. We also take inquiries about wholesale for restaurants and cafés, and about vendor spots at events and markets.

Call to ask LINE chat Message us on Instagram

GOODS

Wear it, carry it.
Imonosuke goods.

Original T-shirts and tote bags featuring a roasted sweet potato print. Please feel free to ask our staff for details.

Green T-shirt with a large roasted sweet potato print on the chest

NEW COLOR ARRIVAL

ANYTIME YAKIIMO
T-shirt

¥4,000(tax incl.)

A T-shirt with a big roasted sweet potato print. New colors have arrived.

Color:緑

Imonosuke
Logo T-shirt

¥3,500(tax incl.)

Logo on the chest, and the shop's address “SUZUKA-SHI KOCHO 5730-1” on the back.

Charcoal

Long-sleeve T-shirt

¥5,000(tax incl.)

White has the character on the chest; green has a big roasted sweet potato print.

White
Green

Canvas
tote bag

¥3,500(tax incl.)

HEAVY CANVAS TOTE BAG. Made of thick canvas with a roasted sweet potato print.

Olive
Camel

Also available at our online shop (prices may differ). Please ask us about sizes, stock, and other details.

Goods can be shipped overseas (roasted sweet potatoes ship within Japan only). Please contact us for how to order and shipping fees.

Visit the online shop Call us: 080-7835-2709

Imonosuke raising a sword, with a dog character by his side

Come and eat
before we sell out.

10:00–18:00 (closes when sold out) / Irregular days off

Open in Maps Instagram LINEAdd on LINE ¥100 off

FAQ

FAQ.

How long do freshly roasted sweet potatoes keep?: We recommend eating them the same day. If it cools down, please store it in the refrigerator.
How long do the frozen products keep?: Frozen, they keep about 6 months; after thawing, about 2 weeks in the refrigerator. Once opened, please enjoy it as soon as you can.
How should I reheat it?: About 1 to 1.5 minutes per piece in a 600W microwave, or 5 to 8 minutes at 180°C in a toaster oven. Toasting brings back the crisp, fragrant skin. Times vary by appliance and wattage, so please adjust as you go.
What payment methods do you accept?: Cash and PayPay are accepted.
Can I order in bulk?: Yes. Please let us know at least 2 hours ahead by phone, LINE, or Instagram DM.
Is there parking?: Yes. It's free for customers.Also listed on tokuP (Japanese parking-reservation site).

ACCESS

Location & Hours

Shop: Imonosuke (roasted sweet potatoes)
Address: 513-0836
5730-1 Kou-cho, Suzuka, Mie, Japan
Hours: 10:00–18:00
Closes when sold out
Days off: Irregular days off
Price: Roasted sweet potato, 300 yen each (tax incl.)
Payment: Cash & PayPay
Parking: Available (free for customers)
View on tokuP
Phone: 080-7835-2709
Online: Online shop
Reviews: Write a review on Google Maps
We'd love to hear your thoughts

Open in Google Maps Instagram LINEAdd on LINE ¥100 off

Irresistiblysweet.

Why I became aroasted sweet potato shop.

A sweet break on your wayto or from Suzuka Circuit.

What is yakiimo?

Shop info

Just point to order

Natural nectar.The sweetness of the potato,slowly drawn out.

Beni Haruka from Ibaraki

Slow-roasted

Slowly aged

Keep it simple.Go for the sweetest.

Roasted sweet potato

Chilled roasted sweet potato

Dried sweet potato (hoshiimo)